Dr. Mustafa Melih Canlı
Building a global brand in health tourism—end-to-end digital growth spanning social media, brand identity, advertising management, and content strategy.
Building a global brand in health tourism—end-to-end digital growth spanning social media, brand identity, advertising management, and content strategy.
Challenges
In an intensely competitive global health tourism market, the priority was to build a professional brand perception that earns patient trust.
- International patients’ concerns about treatment journeys and the doctor’s expertise
- Building a trust-led communication language aligned with different languages and cultures
- Goal to optimize ad costs while generating high-quality patient applications
- Need for a distinctive identity to stand out among similar clinics
Our Approach
We designed a consistent, transparent, professional communication strategy across every touchpoint—from brand identity to ads management.
- A premium visual identity that highlights medical expertise and surgical outcomes
- Video content and an educational social strategy that makes treatment journeys transparent
- Data-driven advertising aligned with the expectations of target markets (UK, Europe)
- Higher application quality and conversion through a trust-led content language
Roadmap
Discovery & Strategy
By analyzing surgical specialties and the target patient profile, we created a digital roadmap aligned with global markets.
Visual Identity & Design
We built a modern, trust-building visual language that supports a premium healthcare perception.
Content Strategy
We planned transparent, educational, trust-led content that explains treatment journeys and areas of expertise.
Performance Marketing
We ran high-conversion Google and Meta campaigns for the UK and European markets.
Reporting & Optimization
With regular data analysis, we reduced campaign costs while increasing application quality and volume.
Manrope
Primary font for a modern, professional experience.
Trust is reinforced through professional surgical environments and warm, patient-centered shots.
Video Production
Cinematic Reels content that builds trust through clinic introductions, doctor interviews, and patient experience stories.
Brand Identity
A consistent brand language aligned with global standards—from logo refinement to color palette and typography.
Social Media
Aesthetic, educational, engagement-led content management for Instagram.
