A Digital Story of Elegance and Comfort

Gloris:
+140% Sales Growth in Digital

Client Gloris Pijama
Industry Fashion / Textile
Services Social Media Management, Performance Advertising Management
Markets Turkey, Global
Duration 12+ Months (Ongoing)
Year 2024-2025

Through social media management, performance advertising, and SEO, we rebuilt Gloris’ digital presence and lifted sales volume to record levels.

Gloris:  +140% Sales Growth in Digital
2024-2025
Project Summary

Through social media management, performance advertising, and SEO, we rebuilt Gloris’ digital presence and lifted sales volume to record levels.

Technologies
Meta Ads ManagerGoogle AdsGoogle Search ConsoleAdobe Premiere ProDaVinci Resolve

Challenges

The brand’s digital visual language did not fully reflect product quality, and the e-commerce site’s organic traffic potential was underperforming.

  • Building brand awareness in a highly competitive fashion market
  • Turning social traffic into high-converting sales
  • Increasing organic visibility by resolving technical SEO issues
  • Presenting comfort and style through compelling video content

Our Approach

An integrated marketing ecosystem supported by visual-first content production and data-driven advertising strategies.

  • Premium brand perception through high-quality video and photography production
  • Lower-cost conversions via funnel-based advertising strategies
  • First-page rankings for high-intent keywords through comprehensive SEO work
  • Loyal community building with engagement-led social media management

Roadmap

01

Brand Analysis & Strategy

We analyzed Gloris’ brand values and target audience and defined a 12-month roadmap.

02

Content Production

With studio and lifestyle shoots, we produced video content that highlights texture, comfort, and style.

03

Performance Marketing

Across Meta and Google, we optimized ad spend with data-driven targeting and ongoing creative tests.

04

SEO & Technical Support

We improved category-based rankings by making the e-commerce infrastructure SEO-ready and resolving technical issues.

05

Continuous Optimization

Through weekly data analysis, we continuously improved campaign performance and user experience.

Typography

Playfair Display

To reflect the brand’s premium, elegant stance.

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Montserrat

For clarity and readability across digital touchpoints.

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Iconography
Minimal & Line-art
Color Palette
#E8A2A2 Soft Rose
#1A1A1A Elegant Black
#FFFFFF Pure White
UI Components & Visual Language
Modern Product Cards
Quick Buy Buttons

Lifestyle and studio-focused visuals with soft lighting that evoke calmness and comfort.

Web Experience

A refined e-commerce experience aligned with the brand’s premium visual language.

Desktop View
Mobile View

Video Production

Professional shoots and edits that communicate product texture, comfort, and style to the right audience.

New Season Launch
New Season Launch
Collection Details
Collection Details
Lifestyle Shoots
Lifestyle Shoots

Social Media & Content Management

Aesthetic social content and community management that highlights the brand’s elegance and product quality.

Performance & Ad Management

High-ROAS ad campaigns on Meta, supported by funnel-based strategies.

4.8x Average ROAS
140% Sales Growth
35% Lower CPA
2M+ Video Views
05

Results & Impact

140% Sales Growth
4.8x ROAS
85% Organic Traffic Growth
2M+ Video Views