Leka Motors Digital Ecosystem Design
For Leka Motors—one of Turkey’s leading car rental and fleet management companies—we scaled a large fleet operation through digital. We combined B2C and B2B rental journeys with modern UX and high-performing ad strategies.
For Leka Motors—one of Turkey’s leading car rental and fleet management companies—we scaled a large fleet operation through digital. We combined B2C and B2B rental journeys with modern UX and high-performing ad strategies.
Challenges
Despite a large fleet and operational strength, the brand’s digital user experience and advertising efficiency were not keeping pace with its scale.
- Managing availability for thousands of vehicles without errors
- Separating consumer rentals and corporate fleet inquiries within one ecosystem
- Optimizing high automotive ad costs with ROAS-led performance strategy
- Building a distinct digital trust and prestige layer for premium segments
Our Approach
A 360° digital management approach combining Leka Motors’ operational strength with high-tech infrastructure and data-driven marketing.
- High-performance web architecture focused on fast booking and vehicle comparison
- Segmented funnels (Economy, VIP, Fleet) with tailored messaging and targeting
- 4K video content communicating vehicle detail and driving comfort
- B2B strategy for corporate partnerships via LinkedIn and Google Search
- Community-led social content built around “safe driving and comfort”
Roadmap
Strategic Operations Analysis
We analyzed Leka Motors’ large fleet and audience to define a roadmap that maximizes digital growth potential.
Visual Prestige & Production
Cinematic video and photo production created with professional gear to reflect vehicle quality and operational scale.
High-Tech Platform Foundation
A mobile-first, API-integrated platform where users can select and book a vehicle in seconds.
Data-Driven Ad Management
With strategic targeting across Google Search and Meta Ads, we achieved higher booking volume at lower costs.
Continuous Optimization & Scaling
We monitor conversion data in real time and dynamically optimize budget allocation by vehicle group and region.
Montserrat
Headlines that convey strength and prestige in automotive.
Roboto
Functional body text for technical detail and readability.
Dynamic, prestige-led visuals that highlight design detail, comfort, and a sense of freedom.
Digital Booking Hub
A high-performance web experience that enables bookings in seconds and simplifies complex fleet workflows.
The Aesthetics of Motion
Cinematic video content showcasing the strength of the Leka Motors fleet and the comfort of its vehicles.
Brand Identity & Dynamic Presence
We translated Leka Motors’ values—speed, trust, and prestige—into a cohesive identity with sharp lines, strong typography, and an iconic red-black palette.
Social Media & Prestige
Strategic, engagement-led content management across Instagram and LinkedIn that reflects corporate strength and service quality.
Goal-Led Meta Ads Strategy
Using premium-segment targeting and lifestyle creatives, we captured users searching for car rentals by building an emotional connection.
Strategic Google Ads Management
We elevated Leka Motors in a competitive market through Performance Max and conversion-led Search campaigns.