Ziyade Restaurant Digital Brand Transformation
For Ziyade Restaurant—one of Istanbul’s distinguished culinary destinations—we reimagined traditional recipes cooked over charcoal fire through a modern visual language and a refined digital identity. We positioned its rich menu, from almond stew to İspir beans, as a gourmet experience in the digital world.
For Ziyade Restaurant—one of Istanbul’s distinguished culinary destinations—we reimagined traditional recipes cooked over charcoal fire through a modern visual language and a refined digital identity. We positioned its rich menu, from almond stew to İspir beans, as a gourmet experience in the digital world.
Challenges
Traditional, established flavors risked feeling “dated” in the modern digital world, and the brand needed a visual aesthetic that could capture the attention of younger gourmet audiences.
- Translate the warmth of charcoal fire and ingredient freshness accurately on screen
- Balance lunch and dinner demand with a consistent content flow
- Present traditional pot dishes with a fine-dining aesthetic
- Make digital menu and reservation flows more user-friendly
Our Approach
A holistic brand strategy that defines Ziyade’s culinary philosophy around “Elegance and Flavor,” supported by earth tones and modern typography.
- Macro shots that highlight ingredient quality and preparation craft
- A minimalist, fast, mobile-first corporate website
- Local targeting campaigns aimed at the area’s business community
- Engagement-led social community management that increases loyalty
Roadmap
Flavor Heritage Analysis
We explored the story and preparation journey behind each signature dish (stews, beans, and more).
Visual Aesthetic Planning
We defined a professional food photography concept that blends traditional dishes with modern presentation.
Building the Digital Architecture
We built a web platform where users can easily access the menu and feel the brand’s atmosphere.
Strategic Communication
We launched mouth-watering video and visual campaigns targeting gourmet and flavor-driven audiences.
Data-Driven Optimization
We continuously improved web and social content by analyzing user behavior.
Playfair Display
Headlines that represent elegance and a classic stance.
Montserrat
Body text that delivers a modern, clear reading experience.
Warm-toned shots using natural daylight, highlighting freshness and texture (steam, sauce detail, etc.).
The Digital Face of Flavor
A corporate web experience that presents Ziyade’s refined atmosphere and rich menu through a modern interface.
Art in the Kitchen
Appetite-driving video content that showcases culinary craft and the elegance of presentation.
Modern Yet Rooted Identity
We adapted the brand’s “abundance” and “quality” meaning into digital by combining earth tones with refined typography.
Flavor-Led Communication
A consistent content flow that builds connection and reflects product quality and sincerity.
Local Targeted Campaigns
Visual-first advertising designed for local flavor seekers and the business community in the area.
Conversion-Driven Google Search
We highlighted the brand in intent-based searches such as “traditional cuisine” and “best stew.”